Nicolai Varney

Nicolai Varney · an experiment in public

One human.
A lot of AI.
Everything free.

I am a paramedic who became a builder. I'm using AI to find out how far one ordinary person can level up, and I point all of it at one thing: making family life easier, healthier and a little more human. I don't sell it. I give it away.

Not for the likes. Not for the exit. Just because I can.

4conceptsfree tools1human + AI
Read the story Follow the experiment
nicolaivarney

Dinner · free

Planomo — Dinner, solved.

Weekly dinners and packed lunches planned from your grocery store's offers and from what your kids will actually eat. Meal plan and shopping list live in the app.

planomo.dk
Nicolai · paramedic by trade

The human behind it

Hi, I'm Nicolai.

Entrepreneur by heart, paramedic by trade. For three years I've been building things with no eye on the money, just to make a real difference for people.

Join me as I document the journey of preparing for a future where humanity is the only true competitive advantage.

The businesses so far

The story

Why would anyone build all this and give it away?

Fair question. Here is the honest answer, in three parts.

01

Ambulance first

Years as a paramedic teach you what matters once everything else is stripped away: the person in front of you. That red thread, empathy, runs through everything I build.

02

AI changes the maths

One person with AI can now build what used to take a team and a funding round. I want to find out how far that goes. I am starting with myself.

03

Free, on purpose

I have always been great at building value and horrible at making money. So I stopped pretending. Dinner, health, kids and love should not come with a gatekeeper.

I'm preparing for a future where being human is the only real competitive advantage. So I'm using the machines to build things that make people more human, not less.

For press

A Danish paramedic is using AI to try to level himself up into a superhuman, and giving away every tool he makes for families. Four apps so far: dinner, health, kids and love. Price: zero.

Interviews, photos, the full story and the numbers behind it. Just ask.

w@nicolaivarney.dkPress page

The superhuman project

Becoming a superhuman is the project, not the claim.

Level Up is the system I run on myself: goals, managed by actionable weekly steps, tracked across 8 pillars of life. I'm not there yet. The score is honest, and it updates when I do.

5.0of 10

Superhuman score

  1. 01

    Goals

    Pick what actually matters in each part of life.

  2. 02

    Actionable steps

    Turn every goal into small weekly steps. No vague ambition.

  3. 03

    Score

    Track it honestly across 8 pillars and learn from the pattern.

See the growth scores Read my goals

"The power of tiny gains ~ 1% better each day = 1.01^365 = 37.18x improvement"

Become a person of my inner circle

Watch a human and a lot of AI try to make life better.

New tools, honest progress, and what I learn on the way. Nothing else.

Side quest

Is-a-bella.dk

A YouTube project with my daughter Isabella: we're turning a cargo bike into an ice-cream shop. Build updates, grit, and the story as we go.

is-a-bella.dk

what guides me

My core business philosophy is simple: Build things that matter. To build things that matter, value has to come first. I believe that businesses, and especially marketing, must be human-centered. That requires empathy. It means putting the product and the customer experience at the heart of everything, letting profit be the by-product, not the driver.

We have to earn the right to be bold. We do that by giving, by inspiring, and by showing up without expecting anything in return.

I have always been great at building value, but horrible at making money, so instead of building to become rich, I'm just building to make a change.

The purpose of this site is to give you a look into what guides me. I believe we are shaped by three things: our experiences, the people we surround ourselves with, and, most importantly, what we feed our minds. What we choose to focus on defines us. This mindset is how I approach personal growth, learning, and the way I build and share my work.

The Intersection of Empathy and Execution

Human empathy has been the red thread throughout my professional life, first as a Paramedic, and later as an Entrepreneur. Since 2016, I've poured my energy into startups, business development, and marketing. Whether I'm saving lives in an ambulance or disrupting e-commerce, the goal is the same: stay calm under pressure and prioritize the human being in front of you.

Right now (2026) I'm building Planomo, Functionalfoods, GoGrow and Vito, and making everything free, just because.

Quotes I Love

"As parents, we don't get unlimited time with our children to set down good roots. We get about fifteen years with our children of real, at-home, muddy-river, big-dream, go-out-and-play, kiss-me-good night, time-is-forever, I'll-never-die childhood. Then it's over."

- Edward M. Hallowell, M.D.

Need to get in contact?

email: w@nicolaivarney.dk

text: +45 41147775