Businesses
A timeline of projects, products and companies I’ve built or led.
- 20162016
Redderklar
Denmark's largest preparation platform for future EMTs. E-learning, guidance and coaching for 500+ candidates.
- 20172017
Akutappen / Ambulancevejen
— Acute care in an appA dynamic pocket reference for paramedics and hospital staff. Content adapts to the user’s qualifications and department.
- 20172017
Politiparat
Preparation system for applicants to the police academy with focus on mindset, structure and practice.
- 20182018
Ketoliv
— The first Danish Keto conceptKeto made practical. 0 → 1,300 paying users without paid ads, 120k monthly visitors, bestselling book and popular podcast.
- 20222022
LalaToys
— Circular subscription for toysToy sharing by subscription — families swap toys instead of buying. Cofounder + CMO. Concept, strategy and marketing.
- 20242024
Woodstein
STEM subscription boxes with hands‑on engineering kits for kids. 18+ kits. Collaborations with many schools and sold 30,000+ STEM boxes; raised 3.5M+ DKK.
Redderklar
Denmark's largest preparation platform for future EMTs. E-learning, guidance and coaching for 500+ candidates.
Akutappen / Ambulancevejen
Acute care in an app
A dynamic pocket reference for paramedics and hospital staff. Content adapts to the user’s qualifications and department.
Politiparat
Preparation system for applicants to the police academy with focus on mindset, structure and practice.
Ketoliv
The first Danish Keto concept
Keto made practical. 0 → 1,300 paying users without paid ads, 120k monthly visitors, bestselling book and popular podcast.
LalaToys
Circular subscription for toys
Toy sharing by subscription — families swap toys instead of buying. Cofounder + CMO. Concept, strategy and marketing.
Woodstein
STEM subscription boxes with hands‑on engineering kits for kids. 18+ kits. Collaborations with many schools and sold 30,000+ STEM boxes; raised 3.5M+ DKK.
About me
I’m a builder at heart. For more than a decade I’ve moved between two worlds: the frontline of emergency medicine and the fast‑paced reality of entrepreneurship. That combination has shaped how I think, lead, and create — calm under pressure, human‑centered problem solving, and a relentless drive to build things that matter.
My foundation comes from 13 years in the ambulance service, where clarity, leadership and empathy decide outcomes. That mindset ended up shaping every business I’ve built: understand people, execute with precision, and solve meaningful problems.
What I do well
- Product development from idea → prototype → MVP → scaling
- Marketing & growth (organic‑first), community and storytelling
- Branding & communication, concept identity and teaching
- Leadership & team development — led teams of 20+
- Stakeholder management — municipalities, schools, investors and partners
- Fundraising & investor relations (3.5M+ DKK raised)
- Calm execution under pressure
Who I am today
I live in Odder with my wife and two children. I still work in the ambulance service because it keeps me sharp, grounded and connected to real people. And I keep building — projects, concepts and systems with one goal: create things that matter and move people forward.